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National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Návrh on-line komunikace internetového obchodu s vínem
 Semelová, Klaudie
Semelová, K. Proposal of on-line communication strategy for wine e-shop. Bachelor thesis. Brno: Mendel University, 2021. The bachelor's thesis deals with the proposal of marketing communication on the Internet for the e-shop tvojevino.cz. The thesis includes an analysis of the consumption and import of wine to the Czech Republic. The work analyzes the internal and external environment of trade. The knowledge obtained from the questionnaire survey was used to design a communication strategy. The questionnaire survey focused on consumer and shopping behavior among respondents from the Czech Republic. The resulting strategy contains recommendations that can be used to promote e-shop on the internet and increase business profits. The final part of the thesis deals with the possible effects of anti-pandemic precaution on trade sales.
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Prediction of the Czech Winemarket Development
 Řeháčková, Zlata ; Sato, Alexej (advisor) ; Filipovszki, Pavel (referee)
Present bachelors thesis has the aim to analyze the czech and global wine market. At the beginning of the bachelors thesis I dedicate myself to the basic characteristics of the wine because of a brief introduction into the problem. As next I focus on dividing Czech republic into wine regions, characteristics of the global wine market with emphasis on consumption , production and description of the most important participants on this market. In the fundamental parts of thesis I analyse development of export and import in Czech republic and shares of particular trading partners in export and import. Then I executed the SWOT analysis of the czech market and on the basis of gained findings I set the prediction of export and import. In the final chapter I recommend some possibilities how to affect the development of export in positive way.
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The world wine market and position of Chile on this market with a focus on Company Vina El Aromo
 Bartoňková, Nikola ; Gullová, Soňa (advisor) ; Klosová, Anna (referee)
Present bachelor's thesis has the aim to analyze the global wine market, especially then focus on Chile and Chilean wine company Vina El aroma. For a brief introduction into the problem I shortly describe the characteristics of the wine. As next I focus on characterize the distribution of wine regions in the world and a specific description of each area. In the fundamental parts of thesis I concentrate on global wine market, with a focus on world production and consumption of wine and a wine market. Then I focus on Chilean wine sector and analyses the trends in the wine trade of the country. Effect of Vina El Aromo in the wine industry and its tendency to penetrate other markets are mention in the final chapter.
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